FLORESTA
The SMART reforestation initiative

And what if reforestation was a viable business model ?

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Floresta explained - An interview with our Founder and President

What is Floresta?

Combine the will to make a difference, with the need for a profitable venture.

It is generally accepted and acknowledged that reforestation is one of the most efficient answers to global warming, today’s biggest environmental challenge faced by humanity. The main setback to rapidly implementing reforestation projects worldwide is the lack of a profitable business model to support such initiative.

Floresta is a green-tech initiative resulting from two decades of research and development on two continents, and is currently in a position to positively answer one of the most crucial questions regarding large scale reforestation: can a profitable, reliable, sustainable and straight forward business model for reforestation exist? The first phase of the project will be implemented in The Kingdom of Cambodia, where “proof of concept” plantation, stretching over 300Ha in the Aoral District located in the Kampong Speu Province, has been successfully implemented and monitored for the past 4 years.

Floresta is a large-scale venture that incorporates commercial forestry, reforestation, and natural rejuvenation of forests in a real socially responsible approach. It is an initiative that presents a significant return to investors while maintaining solid environmental and social values, it is a unique model that ensures both commercial returns and the generation of a significant positive impact. The reforestation issue - Learn more

Social Impacts

Enhance local communities

An initiative of the magnitude of the Floresta initiative involves different groups of people: experts, investors, governments, but also local communities. One of the key elements of the Floresta initiative is its capacity to create tangible sustainable impact on local communities all the while serving the environmental cause.

The most direct social impact of the initiative is definitely the promotion of modern “smart” agriculture within local communities. By establishing the initiative, we create direct employment, training local experts in modern techniques, thus reinforcing local agriculture capacity. The implementation of the initiative also requires the enactment of modern flood prevention and forest fire mitigation systems, both elements having a high impact over the livelihood of local communities.

Another direct impact of the initiative is the creation/improvement of local infrastructure, bringing clean drinkable water, electricity and modern communication systems. The project also supports logistics due to the necessity of building roads, bridges and other access ways to the land hosting the initiative.
The creation/improvement of the logistics and basic infrastructure will also play an important role in allowing other NGOs, providing a wide range of complementary services, such as education and healthcare, to plug their service into the existing framework and enrich the support received by the local community.

Last but not least, implementing a private/public initiative such as Floresta, shows the local community the interest of their government in their well being. The Floresta model generates direct funds to local farmers, avoiding current expensive and out of reach methods, by generating financial activities owned by the local community, monitored and overseen by Floresta’s experts on the ground. The establishment of such community forests directly allows mitigating illegal logging, thus resolving existing and future disputes between the communities and the government.